We're deliberately small. We take on a handful of studios a month so the onboarding holds. Below is the anchor case study and the cohort growing around it.
Before Otto, the studio was losing between 8 and 12 members a month to what the team called "ghost cancellations" — members who stopped showing up weeks before the cancel request ever came through. Reports from Mindbody showed history; by the time the pattern was visible, the member was gone.
Week one with Otto surfaced 23 at-risk members the team didn't know about. Four of them had renewals in the next 14 days. All four were saved with a single approved SMS — a message that referenced their coach, their last class, and a gentle ask about what had changed.
In the first 90 days, churn dropped 51%. In year one, the studio recovered $18,600 in revenue that would otherwise have walked out. The team now spends Monday mornings on a 10-minute list instead of a 3-hour Mindbody export.
Otto catches things I would have missed for months. We kept members we didn't even know were leaving.
Four-minute connection. No software installed. Otto begins ingesting 18 months of history overnight.
The team knew about 6 of them. The other 17 were the reason they signed.
Four members to talk to. Drafted SMS for each. The owner approves two in a cab ride.
Each member replied to the SMS. Each one booked back in before the renewal hit. Otto goes quiet; the human owns the thread.
The team shifts from reactive to proactive. Monday's 3-hour report becomes a 10-minute review on a phone.
We take on a handful of studios a month by design. The onboarding only works if we stay close to each one.
Studios listed with permission. Most customers prefer to stay private — which is part of why this list is short.
20 minutes. Your real Mindbody data. You'll see your first at-risk list on the call.
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